Customers – the most important people to your business. If you’re going to succeed, you’re going to need people to buy your products or services. And that means it’s vital to do what you can to attract and retain customers. One method of doing that is by adding value to the experience you provide.
Adding value isn’t just about giving your customers a reason to return. It’s also helpful in terms of growing brand awareness and setting yourself apart from your rivals. And it can be done in a variety of ways – from discounts to loyalty rewards and even something small. Like, perhaps, a free coffee…
Adding Value: The Offer of Free Coffee
The offer of free coffee isn’t exactly reinventing the wheel when it comes to adding value. But the provision of complimentary cuppas for customers is being made across companies of all shapes and sizes. Airlines, supermarkets, car dealers and more – it’s a flexible perk that fits nearly any business.
Of course, it’s reasonable to think about the financial implications of giving something extra way for nothing – not least for smaller firms. But adding value doesn’t have to mean huge expenditure. With a cup of coffee, you can enhance the customer experience for a relatively small investment.
It’s about the wider picture, as this VOW article suggests. The potential return to you as a business is likelyto easily cover the costs involved. Let’s use a supermarket as an example – if a customer enjoys a free coffee and then spends £100/€100 on a weekly shop, it’s going to be a winner in ROI terms.
At Strive Coffee & Co. we supply our clients with the very best Coffee machines available on the world market. Our Swiss made, fully automatic bean to cup coffee machines are the perfect fit for today’s busy modern office. Every cup served is backed by cutting-edge coffee technology to ensure consistency and quality every time. Our Machines are connected to the Strive coffee control centre via state of the art machine Telemetry, which gives us all the information we require to deliver the perfect cup.
All you need to do is pick up the phone or send us an email and let us know your requirements. We take it from there, with our team of coffee experts on hand to build the package for you. It really is that straightforward! We look forward to adding value to your business today!